How stamp duty reform could be a marketing opportunity

When searching for a conveyancer, consumers are looking for a firm that will prioritise their interests.

Whether it’s providing guidance, keeping up-to-date with the market or ensuring that they get the best deal, consumers want to know that their conveyancer is providing them with the best service.

Whilst consumer interests may be at the top of your firm’s priority list, this alone is not enough. In order to ensure that clients see your firm stand out amongst competitors, it’s vital that you communicate to them and your potential future clients that your firm is on their side.

So what’s the most effective way to do this?

One of the best ways of demonstrating that you’re on the same page as the consumer is to show that you know what they’re looking for.

For example, when there is an update in the market which could benefit them, you should clearly communicate that your firm is aware of it.

Last week, it was said that stamp duty reform was among the measures being considered by Chancellor Philip Hammond in his upcoming Autumn Budget. A government source claimed that this could restore “intergenerational fairness” and ultimately help those buying for the first time where stamp duty is a barrier.

By sharing this message with potential clients, not only are you demonstrating that your firm is aware of the market, but also that you’re up-to-date with changes that could benefit them.

How can you get this message across?

Market updates like this provide your firm with a valuable opportunity to differentiate your firm. Although there are countless ways in which your firm can share your awareness of the market, it’s most effective to use a combination approach.

For example:

  • Covering the update on your website’s blog
  • Sharing the progress of the update on your social media platforms
  • Sending bespoke emails to your target market on how the update affects them

Whilst the benefits of sharing quality legal content are easy to see, the team at Solve Legal know that finding the time to create it isn’t always as easy.

As a full-service marketing agency, Solve Legal are here to provide your firm with the tools to demonstrate expertise to consumers, as well as effectively show that you’re working in their best interests.

Just some of our services include:

  • Specialist copywriting can be tailored to your target market and demonstrate business expertise
  • Bespoke web design which communicates professionalism in a style that best reflects your brand
  • Tailored email campaigns allow you to engage with clients directly all from the comfort of their inbox
  • Online marketing such as social media shows personality and demonstrates that your business is up to date

To find out more about how we could help your firm, talk to us by calling 0800 133 7127 or email: [email protected]

This article was submitted to be published by Solve Legal as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.

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