Solve Legal Marketing are pleased to announce that we have been shortlisted at this year’s Modern Law Awards.
Working on behalf of Lawyer Checker, the leading provider of risk management solutions, a campaign developed and designed by the Solve Legal Marketing team has been shortlisted for the Best Marketing Campaign of the Year award.
The team felt that using striking imagery would be most effective in order to immediately seize the viewer’s interest, whilst the simplicity of the design clearly reflects the message that Lawyer Checker wishes to communicate to firms.
Commenting on the thinking behind the campaign was Marketing Manager at Solve Legal Marketing, Christine Champion. She said: “We wanted to make sure that this campaign stood out from previous Lawyer Checker advertising as well as industry competitors. Lawyer Checker has had a few established ‘slogans’ over the years, with the main one being ‘Prevention is Protection’. With this in mind, Solve Legal decided to try a different take on these words. The result is an eye-catching logo which still gets the seriousness of their message across.”
As experts in legal marketing, we understand how important it is for law firms to develop campaigns which best represent what they stand for; not only to build a trusted presence within the sector but also to regularly engage with and remind the target audience of the services they offer.
Given the speed at which the market is expanding, we know that it’s now more vital than ever that firms stand out amongst competitors and communicate with their audience in a unique way.
Expressing his excitement on the award shortlisting was Gerry McFall, Commercial Director at Lawyer Checker. He said: “It’s great that Lawyer Checker’s campaign has been shortlisted for an award at such a prestigious event; it perfectly reflects the strength of our collaboration with the Solve Legal Marketing team and how satisfied we were with the result. The fact that we stepped outside of the box with this campaign just makes the industry recognition it’s received even more rewarding.”
Held each year, the Modern Law Awards celebrate success within the industry, in areas such as business management, market development and entrepreneurship. This year’s ceremony is due to take place on the 18th January 2018 at London’s Lancaster Hotel.
The full shortlist can be accessed here.
This article was submitted to be published by Solve Legal as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.
