What Score Does Your Conveyancing Website Get?
As a conveyancing law firm, with competition for services high, your website needs to be appealing and easy to use for potential legal clients. There’s no room for error or complacency when a competing firm’s website is just a click away from yours.
How do you assess if your site is performing at its best? You don’t need to be a web developer to end up with an impressive and efficient law firm website. The considerations in Clio’s free website scorecard from top marketers will help you determine if your site is working hard for you, or if it needs a helping hand.
You’ll learn how your website is performing, find opportunities to improve it, and better understand how clients evaluate your law firm.
The qualities of a good law firm website fall into three categories:
- Client experience
- Technical factors
Here’s a sneak peek into the first of those three categories: client experience.
- Are the services you offer clear?
What legal services are included and how do they benefit the client? How do the services relate to problems a client is facing? These should be addressed with a clear description of services offered on your website. It’ll be tempting to delve into the minutiae when doing this, but remember—keep it simple. You only need to speak to pain points or problems your prospective clients likely have in order to give enough information.
- Is your site easy to navigate?
Is your website straightforward to get around, or do potential clients get lost? Clear and simple navigation makes it easy to see the value you provide and helps funnel potential clients into taking action.Ask yourself: Is your website consistent in styling and navigation across all pages? Do all the links work? Is all the information up to date? You’d be surprised how many law firms have out of date information and service details on their website.
- Is it easy to find your firm’s contact information?
Clients shouldn’t have to struggle to call you or send you an email—especially as we’re in a new-world of distanced-living. Ideally, clients should have multiple ways to contact your firm. That way, they can get in touch in a way that suits them. If you don’t have a stand-alone contact page, add one and ensure that its navigation is in your header. Your firm’s contact details should also be clearly displayed on your homepage and in the header and footer of every other page on your site.
These are just some of the questions and tips you’ll get from the free website scorecard.
To get more tips to portray a strong brand that resonates and to lift the bonnet and test the technology and tools, download Clio’s free website scorecard.
This article was submitted to be published by Clio as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.