Leading search provider offers tips and insights on the benefits of social media for conveyancers
The legal sector is traditionally an industry which resorts to offline networking, however in recent years there has been a significant shift in conveyancers capitalising on their social media networks to build connections and showcase expertise.
Geodesys – a leading provider of conveyancing searches for residential and commercial properties throughout England and Wales – has recently released a free, downloadable whitepaper to help conveyancers navigate the online world. Here they discuss three key reasons why conveyancers need to utilise their social media channels.
Be approachable and be real
Social media is a natural platform for conveyancers to engage with people who require or want to know more about the industry and its products. These conversations could lead to all types of conversations including number of prospects.
Many people (93%) expect businesses to be on social media so it is important conveyancers are seen as accessible, something which is key in an industry where client communication is vital.
People searching for conveyancers are likely to search for them online first, so it is important business profile(s) live up to their expectations and present you as real and approachable. Add some character and include things which interest you outside of the working environment.
It’s important to have a plan
Conveyancers are very short of time so understandably something which takes time is going to be off putting. Social media does take some time and effort but it’s certainly a worthwhile venture. Our recommendation is to have a planned approach to enable you to find and connect with prospects more effectively. Your clients – potential and existing – are already out there waiting to have a conversation and if you are not talking to them, you can bet your competitors will.
Social media is often the first to break news so is a great tool to learn first about government announcements or conveyancing news which will inevitably impact your industry. Follow trade publications to keep in the loop with industry news and trends and join LinkedIn groups and communities to liaise with like-minded peers.
Find leads, build trusted relationships
Position yourself as an approachable expert by sharing your expertise and offering information, without the sales pitch. This will help build trust amongst your peers and connections. If you have an opinion about the latest government consultation, then tell your followers about it. They may agree or they may disagree but it is a great way to start conversations.
If you have written a blog post about something relevant, share it on your channels and if you are presenting at an event, invite your followers along. One LinkedIn post or tweet could potentially lead to a face-to-face meeting.
Social media is a great way for conveyancers to connect with clients, share information and keep up-to-date with industry news. Geodesys understand it is difficult to know where to start so has put together a whitepaper to help conveyancers navigate the online world and reap the rewards. Download it here.
This article was published by Geodesys as part of their advertising agreement with Today’s Conveyancer.
The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.