Good things come to those who wait

Dr Jan Peters, from the Department of Systems Neuroscience at the University Medical Centre in Hamburg, said: “Humans normally prefer larger over smaller rewards, but this situation can change when the larger rewards are associated with delays. Although there is no doubt that humans discount the value of rewards over time, in general, individuals exhibit a particularly significant ability to delay gratification.”

Dr Peters, who led the study, and Professor Christian Büchel conducted tests in which they measured the brain activity of participants who had to choose between smaller immediate and larger delayed rewards.1

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References

1. http://www.telegraph.co.uk/news/science/7589696/Good-things-do-come-to-those-who-wait-scientists-say.html

This article was submitted to be published by Conveyancing Data Services as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.

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