Today’s world is completely digital, making it an exciting time for digital marketing specifically. It offers more freedom for companies and is an easier way to communicate with customers and other businesses. Compare My Move has grown exponentially through digital marketing and, as expected, we’re not alone.
However, it’s not enough to simply have your own website or appear on your own blog. It’s important to connect with your clients and to promote your brand wherever possible. Digital marketing can help send your name further afield, allowing you to connect with a crucial network that is a vital step in expanding your business.
A well planned digital marketing strategy will help you grow your business throughout 2020, promoting your brand to a much larger audience. It can be an invaluable and cost-effective technique, but it’s important to know why you’re using it and how it can help. Here are a few ways in which digital marketing can help you expand your conveyancing business.
It Provides You With a Much Wider Audience
Unlike traditional marketing, digital marketing allows you to reach a wider audience, connecting you with customers both in and out of your local area. By reaching potential clients online, you’re making yourself much more accessible whilst also ensuring that you can target specific audiences who’ll benefit from your service. Some of the techniques to consider are:
- Pay-Per-Click (PPC)
- Search Engine Optimisation (SEO)
- Social adverts
The above methods provide 24/7 marketing, where users are online using social media and websites all hours of the day. You can use this to your advantage by requesting feedback, conducting questionnaires and checking reviews to improve your business.
It Can Help You Communicate With Your Customers
One of the most beneficial things about digital marketing is that it gives companies the ability to clearly communicate with their audience. Communication methods like blogs and social media are much more personal than traditional marketing methods like physical letters or TV adverts. It provides a two-way conversation where customers can engage with your content and provide feedback.
Blog posts, emails, social media posts and PR campaigns can provide you with ways to reach more potential clients whilst also allowing those same clients to respond and engage with your company. Think about how you’ll be structuring each method and what you want out of them. Viral marketing campaigns should focus on getting your name out there whilst emails and blog posts must be informative, engaging and focus on generating leads.
By using a comparison site like Compare My Move, you’ll be providing yourself with another platform to reach customers. We can aid your company by creating personal partner pages, regular blog posts and a second social media presence. This will further expand your business by freeing up your time to focus on your company and current clients. By becoming a conveyancing partner, you can not only benefit from our digital marketing techniques but also save your team both time and money.
There Are Clear and Measurable Analytics
Traditional marketing is difficult to track. However, digital marketing provides measurable analytics to help you track what’s working and what’s not. You can measure clicks, discover user patterns and behaviour, as well as provide you with targeted information to help you personalise ads. By using tools like Google Analytics, you can find the most cost-effective strategies and track the weaknesses in your website.
Digital Marketing Caters to Multiple Devices
Whether you’re just starting out or are an already-established company, it’s important not to neglect the different devices available when improving your digital marketing strategy. Your website must work smoothly across all devices, from tablets to PCs. Your campaigns and web pages must be designed to suit each form, creating a seamless experience for your users.
Smart devices and, in particular, mobile phones are vital to helping you increase your conversion rates. If a site is not mobile-friendly, users are five times more likely to leave. Consider your page-loading speed and how the designs look on different devices. If you use analytics to detect the most popular device used on your website, you can target these items and focus on which is more likely to provide profit.
It’s Cost-Effective Compared to Traditional Marketing
Traditional marketing can be costly. For example, it’s much cheaper to send an email than print out physical letters or newsletters. Digital ads can reach a lot more people with the advantage of being much cheaper. This is obviously beneficial to any company, but especially small or new businesses.
In short, digital marketing offers a range of strategies and techniques to expand your business and increase traffic. It’s a powerful tool that shouldn’t be neglected in any business, providing you with a range of opportunities to connect with your customers.
This article was submitted to be published by Compare My Move as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.
