Conveyancers are losing hundreds of thousands of pounds on wasted residential conveyancing leads

This is because they don’t know how to effectively turn new enquiries into profitable business.

Nevertheless, just an extra 10% increase in conversion rates could give the average firm an additional £100,000 every year. So, something must be done if you want your business to grow and thrive.

Often, spending money on marketing to generate more enquiries can seem like the solution, but this is like turning on the tap before fixing the leaky bucket – you need to focus on the existing opportunities first.

Having worked with conveyancing businesses and departments of all sizes over the past 30 plus years, I know that you already recognise how vital it is to convert as many enquires as possible. But with so much to do, and not enough time to do it in, improving conversion rates isn’t as straightforward as merely wishing it would happen. Furthermore, even when you recognise the need for training in this area, finding the time to fit this into an already demanding schedule can seem impossible. However, help is at hand. For the very first time, conveyancers can learn the techniques needed to transform conversion rate success, without having to leave the office.

This is possible with our unique online video training system: Converting Enquiries For Residential Conveyancing. For one affordable monthly fee, you can log in – using any device – and access over 250 proven strategies for converting enquiries. Providing a series of practical, engaging videos, with modules delivered in short, easily digestible bite-sized chunks. Available 24/7, conveyancers can learn at their own pace, or through organised group-training sessions; with one subscription granting access for up to 30 users. You can use the training in a way that matches the way you like to work.

Over the years, I’ve worked with around 900 legal firms, earning a reputation as Britain’s most experienced specialist business development consultant and skills trainer for the legal sector. I created the training course with Howard Cooper – a former director of training and customer service for a prominent legal brand, with a phenomenal reputation for delivering engaging and pragmatic conversion rate training courses. We created this online video training course specifically for conveyancing departments, to make more money out of their existing pipeline.

With advice on how to build rapport with potential customers, common pitfalls and challenges, how to present fees (even if they are higher), progress trackers, and easy management of users, we help maximise your chances of success.

With 90% of firms signed up to the course seeing at least a 10% – 20% increase in conversion rates during the first few months alone, find out how our online training system can help you win more business here.

Professor Ian Cooper (co-creator of the ‘Converting Enquiries For Residential Conveyancing’ video training system).

Today's Conveyancer