Why conveyancers should engage with social media
This week at LegalEx in London, thousands of lawyers from across the UK will come together to meet one another, network and hear from industry leading speakers on best practice and trends for the future.
The legal sector, perhaps more than any other, places a high emphasis on offline networking, but this year has seen a significant rise in lawyers capitalising on online social networks to build connections and share expertise. Geodesys, a leading supplier of a wide range of residential and commercial conveyancing searches, has launched an online survey to assess the level of social media usage among conveyancers.
A recent survey of lawyers found that almost three-quarters use social networking tools for professional purposes. Among that group of social media users, the most popular network by far is LinkedIn (95% of respondents). Conveyancers have tended to be slow to adopt social media for professional purposes, which is surprising as most homebuyers will primarily use the internet to search for their next home. With this in mind, how can conveyancers make the most of social media?
Whether you’re a social media expert or a digital novice, here are three simple steps you can take to make the most of your online presence.
Create a professional brand
A strong professional brand shows you are an active participant in your industry. It leads to more enquiries from prospects. It leads to more responses to your communications. Start by reviewing your profiles, photos, personal descriptions and contact details and making sure these reflect well on your company. This isn’t just important for professional networking, people looking for conveyancers are likely to search for them online, so it is important your profile lives up to their expectations.
Focus so you make effective use of your time
A planned proactive approach to your social media activity will enable you to find and connect with prospects more effectively.
Over 76% of users feel ready to have a social media conversation and identifying prospects that meet your established criteria – such as role, function, or industry – with LinkedIn has never been easier.
Set yourself a goal of connecting with more people, follow industry publications like Today’s Conveyancer and join LinkedIn groups to allow you to keep up to date with news and trends. Breaking news is often discovered first on social media so it can be a great way to keep up to date with conveyancing news or government announcement that will impact the way you work.
Build trusted relationships
Build trust with peers and connections by sharing your expertise and helping provide relevant information to others. Have genuine conversations, share insights and ensure you use social media as a way to stay in touch with people you meet. Having effective social media relationships will help you to maximise any face to face time you have with these people.
Want to find out more? Geodesys is offering a speaker session in partnership with Mobas at LegalEx in London on Wednesday 21st March. Working together we’ve seen first-hand the value of conveyancers engaging with social media and are keen to share our expertise with others.
This article was submitted to be published by Geodesys as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.