Content is King webinar recap
Last week we hosted the first in our 8 weekly content marketing webinars for Today’s Media.
It was so exciting to see such a good turn out and have lots of great feedback around the content. In our piece this week we just wanted to cover what happened at our webinar if you missed it, and if you attended a bit of a recap!
The benefits of content marketing and how to use it in practice
Content can be anything from an image to an article, podcast or even a webinar. It takes so many forms, and its main purpose is to inform or simply entertain the consumer so that they take the step in buying your product or using your service. It is about creating valuable and relevant content to retain or attract your target audience. Simple!
There have been many changes to the marketing mix over the years and the internet has really catapulted content to the forefront. These days we want to seek out the messages that are timely and tailored to our needs, we certainly do not want to be interrupted with poorly timed messages that bombard our busy days. Content marketing enables the consumer and gives them the power to search for the information that is relevant to them at that point in time.
Why is it so good?
Number one it is cost effective, and great for your bottom line which every business wants to hear. You can shout about your expertise showing off your authority and credibility within your area, it can help you climb the google ranks, create customer loyalty and most importantly it can generate quality leads.
Looking at these points in more detail; authority and credibility is really important here, especially when we come to the legal sector. As a consumer I need to trust that the company I choose for my conveyancing matters, probate needs or equity release for example knows their market. Content is a powerful way of communicating this. A series of articles around the probate process or how to buy your first home for instance would really show off knowledge within these areas, giving the consumer the confidence and conviction to enquire creating that all important lead generation.
Content can also play a major role in retaining customers and cementing customer loyalty by strengthening the existing bond. Plus, It can further establish your authority and generate repeat sales. Law can sometimes fall in to the ‘one time purchase’ bracket, your customers may not know that as well as conveyancing you can write their will or advise on divorce. Content can engage your existing base, and promote your full offering creating further bonds with those existing clients.
We also discussed how to use content in practice and provided real world examples from the travel and probate world. To recap or watch the webinar in full, click here to watch the recording. Lindsay webinar – YouTube
Ready – made content
It’s essential the content you produce is frequent, relevant, up to date, accurate and SEO considered – all of this takes valuable time. One of the biggest challenges we hear from our clients is that they are just too busy to write the content and let us not forget the proof reading and keeping it up to date. They would rather be spending that time doing their actual job and spending that valuable time with their client.
As the publishers of Today’s Conveyancer, Today’s Wills and Probate and Today’s Family Lawyer providing daily news, industry insight and best practice, we are well placed to understand how to communicate with and on behalf of the legal sector.
Editor Assist provides a range of content options from pre-written articles, through to bespoke blogs, articles and longer form whitepapers, to help you stand out from the crowd and position yourself as the voice of authority in your area.
The packs are tailored, timely and topical and delivered to your inbox at the beginning of the month, to engage your audience across various channels. Furthermore, our subscription options are flexible and we can help you plan scheduled marketing activity for the whole year, and start from only £99 per month. We can also provide B2B bespoke articles around relevant topics or themes you would like to promote to your target audience.
If you would like to find out more about Editor Assist and how it can help your legal business grow, contact Lindsay Gibson from Today’s Media.
- [email protected] t. 0330 0525 470.
This article was submitted to be published by Editor Assist as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.