Build relationships with referrers now to avoid potential downturn

Build relationships with referrers now to avoid potential downturn

As if the extraordinary events of early summer weren’t daunting enough – leaving the security of the European Union, the pound going into free fall, and a new prime minister in place before anyone could catch their breath – the reality of where to find new clients in a potential downturn looms large.

How to find “forgotten gold” in a firm 

Building relationships, as Bill Cates (author of How to Use the Perpetual Revenue System to Turn Referrals into High-Value Clients), would say, is about using the “forgotten gold”. That might be the case, but if a firm doesn’t have a referral system that consistently brings in new business it can seem impossible to establish.

Here’s the good news: the beauty of a modern referral system lies in using both innovative technology and human connection that work together. Redbrick Solutions not only manages each case but also keeps clients informed both during and even after their case has closed.

Using pre-programmed messages sent at key milestones, as well as ad-hoc messages which can be sent via the system when needed, the result is an increase in client satisfaction which ultimately improves the chances of being referred. Referrals create an army of fans who are ready and willing to recommend their good fortune for having picked a standout modern law firm.

Now consider the following – good news travels fast when it comes from a trusted source such as friends, family, and even the general public? The explosion of review sites, online forums and the speed of comment in a digital world is a testament to why referrals – both personal and impersonal – are a growing factor in client acquisition.

Key elements of a referral system

It all starts with becoming aware of opportunities that everyone in the partnership can be a part of. Often, when a client gives positive feedback whether in person, via email or text, and it’s not ceased upon in the moment it fast becomes the “forgotten gold”. At the very least a client may be happy for a firm to use the feedback in its marketing, and at best and most importantly they will be introduced to a potential new client directly by the referrer.

For a firm to become referable, they often need to audit their “referability” which means providing an outstanding client experience throughout the relationship.

A firm that tries to recruit clients solely from cold marketing leads is in for the long haul. Instead, those that continually encourage partners and employees to manage their client feedback with technology will be ahead of their competitors.

Adam Cheal, Owner, Fletcher Longstaff said: “Choosing Redbrick Solutions has helped massively with the integration of Word and Outlook, emails are tagged and dragged directly into the client file, saving me valuable time and ensuring a seamless experience.”

When people are put first, using an innovative technology solution in partnership with human communication, it opens up a whole new world of connections.

This article was submitted to be published by Redbrick Solutions as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.

Redbrick Solutions

http://www.redbricksolutions.co.uk/

Redbrick Solutions: Easy to use Conveyancing Case Management. Delivered by experts. Redbrick Solutions provide a modern, easy to use conveyancing case management system to progressive mid-tier law firms. The user interface of our conveyancing case management solution is simple to navigate and follows a logical process that will be familiar to all conveyancers, helping to increase ease and efficiency for all parties. In client satisfaction surveys, Redbrick case management is consistently awarded 99%+ for ‘ease of use’ and, along with its rich functionality, is one of the main reasons clients choose us.  As one of the leading conveyancing case management software systems available on the market, you can have peace of mind knowing that you have a trusted partner by your side. Redbrick assists users at every step of the way, from the initial estimate through to invoicing the client and collecting monies, it produces letters, bills and statements in seconds and manages risk via a transparent to-do list visible to case owners with third party links built in. Conveyancing firms will benefit from the numerous integrations such as SDLT, Outlook, Biometric AML, Searches, HM Land Registry e-DRS with digital AP1s, a reporting module and secure (2FA) document sharing and case tracking portal and many more.  Redbrick’s unique business model delivers frequent upgrades at no cost to clients, meaning that they always have the latest and best in technology, keep abreast of regulatory changes and future proof the firm.  Progressive, successful firms embrace advancements in technology and utilise them to deliver a better service to their clients.  Read some of our client reviews to find out more. Get in touch today to discover how you can manage your conveyancing digitally with Redbrick Solutions. Visit redbricksolutions.co.uk or call us on 01572 770088.

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