Will conveyancing become Saga dominated?

Saga has announced plans this week to revolutionise the market by introducing a new range of legal services.

Saga Legal Solutions will offer services such as will writing, power of attorney, conveyancing and probate at fair and affordable fixed upfront prices.

Conveyancing will be charged at a flat rate for all, rather than based on the value of the property bought or sold.

Probate fees will depend on the complexity of the estate rather than the value.

Currently only two firms, Grindeys from Stoke and Stockport-based O’Neill Patient are on Saga’s panel.

Anyone joining the panel would have to be stable and committed to providing stringent customer service standards.

Saga say they have listened to the concerns of over 50s consumers and aim to fill a gap in the market by making legal services more straightforward.

They hope to exploit the fact only 4% of over 50s they sampled believe that the legal services market is fine as it is.

Roger Ramsden, Chief Executive of Saga Services said they want to change the focus from providers to consumers.

He said: “The need for this kind of service is proven by the incredible response we have received after mailing only a few hundred customers to tell them we are launching the service.

“We have had to secure extra people to answer the phones in order to ensure we can keep on top of demand.”

Another part of Saga Legal solutions suite of products is a Legal Essentials package offering clear, unlimited legal advice by phone or email, this will include a free online standard Will and £100,000 of legal cover.

Saga Legal Essentials will be offered at a fixed price and people buying the product will be eligible for discounts on other Services.

In 2007 Saga merged with the AA motoring group who have today announced their application for an ABS license.

What will the combined powers of these two brands mean for conveyancing?

For many Saga is an incredibly well respected and trusted brand.

Could they create even more of a shake-up than the likes of the Co-op and Tesco?

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