As of today 80% of Law Firms are potentially penalised by Google’s new browser update
The majority of law firms could be negatively impacted by a change introduced by Google today.
The search engine is introducing a new version of Chrome which will prominently label any site as “non-secure” if it doesn’t have an SSL Certificate.
This will mean a red alert symbol will be shown in the browser bar, immediately indicating to the consumer that a website may be unsafe – and it’s more than likely that your firm will be affected.
You will be affected by this change if your website contains input fields, asks for passwords or any other sensitive data, or is visited in incognito mode.
Solve Legal recently conducted research into over 1,000 law firms, checking whether their website had an SSL certificate.
The results revealed that just 16.39% of firms did.
This means that the remainder – a staggering 83.24% – did not.
The recent SRA Risk Outlook demonstrated the true extent of risk within the sector, highlighting the growth of cyber fraud, bogus firms, and the need to reassure consumers that the legal website they’re visiting is legitimate.
As a result, it’s even more important that legal service providers ensure clients have trust in services, right from the first click.
Digital marketing agency, Solve Legal, also suggest that this potential lack of trust could reduce the likelihood of an enquiry coming through your website.
Law firms are advised to seek further guidance on ensuring that their website is secure.