Every day conveyancers act to buy homes for families but rarely think about the consequences when things go wrong. It seems appropriate therefore for Today’s Conveyancer to highlight this campaign and the work of Shelter.
The charity’s new ‘Disappearing Houses’ campaign will launch with 2500 tube card panel adverts on London Underground trains and print adverts in national newspapers and magazines over the next two weeks.
The advertising campaign launches a week after Government announced massive cuts to housing in the Comprehensive Spending Review, which will see more and more people at risk of losing their homes. Shelter is highlighting it’s vital role in helping people when things start to spiral out of control.
The charity hopes the advertising campaign will raise awareness of their work and encourage people to support as they get set to help increasing numbers of people needing their vital advice services this Christmas.
Campbell Robb, chief executive of Shelter, said: “Every two minutes someone in this country faces the nightmare of losing their home. But as the Government prepares to slash housing investment and support, there is no question this will increase in the coming months.
“Our new advertising campaign launches at a time when millions of people are set to face real hardship and tough times ahead. Not only are we hoping to reach out to those who need our help but also increase support so that we can help as many future victims of the housing crisis as we can.”
Gary Simmons, Board Account Director at Leo Burnett, said: “Hopefully this campaign will help more people to realise the severity of the housing problem in the UK and help those facing the nightmare of losing their home.”