Whilst we might be a little late in spotting this we still think this story underlines how much the conveyancing market is changing.
We all know that the internet is becoming increasingly important in our purchasing decisions. Whether that is actually purchasing on-line or just helping us decide whether a business is trustworthy it is now embedded in our purchasing decision making process. It is therefore very interesting that Myhomemove have appointed a significant player in the search engine optimisation world.
Myhomemove, the UK’s largest conveyancing provider, has appointed Euro RSCG London to help increase its search ranking according to the PR business www.thedrum.co.uk
Euro RSCG is an award winning international business who work with large branded businesses like Dulux, Peugot and Comet. Some readers may have a wry smile at the fact that Euro RSCG also act for Durex and Ideal Standard however it can only be described as an expert in its field and a business that helps brands have an impact in their market.
According to The Drum "The agency had put forward a put forward a strategic performance based model as part of the pitch process"
Ian Floyed, CEO, said: “Myhomemove plays a vital part in the complexities of home buying – supporting consumers at a vulnerable time during one of the most important decisions in their life.
“We were extremely impressed with Euro RSCG London’s results-focused approach to search engine optimisation and look forward to working closely with them.”
How many conveyancers have a desire or can afford to use such a market leader is uncertain but the capital available from Smedvig the private equity business is clearly helping Myhomemove spend to promote its business. Myhomemove continues to win market share and its backer has recently stated it is keen to find other businesses in the legal sector like Myhomemove.