Liverpool law firm rebrands today

A Liverpool law firm today (04/09/17) assumes it’s brand new identity.

Coinciding with the move to a brand city centre office, the rebrand of Goldsmith Williams to GWlegal marks the biggest change in the firm’s history.

Previously located in the Mersey Chambers building, the relocation sees the firm move to the commercial district.

As well as the change of name, the firm’s in-house rebrand sees a new logo, with the letters GW featured within a vibrant blue circle representing their “fully-rounded legal proposition.” In addition, clients can now benefit from their brand new company website – gw.legal.

The services offered by GWlegal include conveyancing, remortgage and equity release, as well as wills & probate.

Commenting on the changes to the firm was Adele Whittle. The Director of Operations at GWlegal highlighted how the rebrand reflects the firm as well as how they aim to progress going forward.

“The rebrand to GWlegal and move to 20 Chapel Street truly represents the company that we are – a thoroughly modern, technologically-savvy firm in an ever-changing marketplace.

“The circular imagery and vibrant choice of colour reflects our vision to move forward and investigate different areas of work. The new branding and websites put together by our talented marketing and IT staff captures that brilliantly.

“Our new, custom-designed contemporary office space goes hand-in-hand with that and will really act as an ongoing motivator to current and future staff to provide the best possible service for our clients.

“We are delighted to introduce GWlegal to our loyal clients and introducers and look forward to their feedback.”

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