In-Deed Brand Acquired by Fitzalan Partners
Online conveyancing brand In-Deed has been acquired by Fitzalan Partners for an undisclosed sum.
Fitzalan Partners own and operate a number of online brands within the legal and property space, including national conveyancing provider Fridaysmove. The company acquired In-Deed from Runnett & Co, who had operated In-Deed since June 2013.
Chris Salmon, Director at Fitzalan Partners, said “In-Deed was launched two years ago by Harry Hill with a clear mission to raise the bar for conveyancing services. Harry did a great deal to stimulate and progress the debate for much-needed change in the sector.
The Conveyancing Association’s recent survey, revealing that a quarter of respondents blamed poor communication for their failed transaction, should be a clear warning that this change remains long-overdue.
For us, change means better service and proactive communication. Technology is a great facilitator, but, from a client’s perspective, widgets, apps and case tracking systems are worthless without a service and communication-based culture to back them up.
We are now working with our partner firms to deliver efficient and service-focused conveyancing, as embodied by the In-Deed brand.”
Fitzalan Partners, who manage a panel of solicitors and licensed conveyancing practices across England and Wales, has stated that it does not intend to follow In-Deed’s strategy of law firm acquisition.