A report reviewing the email quotes letters of over 100 firms has recently been released.
Published by the Author of the ‘Financial Times Guide to Business Development’, Professor Ian Cooper, the report analyses a number of aspects, having looked at:
- The type of presentation used
- The content of the letter
- How the figures are provided
- How long the firm took to respond
It reveals that of the email quotes letters that are distributed, 84% do not communicate any potential benefits of using the firm whatsoever.
The report also indicated that most firms fail to follow up at all after the letter has been sent or having had a conversation regarding the quote – this was the case for over 90% of respondent firms.
