Estate Agent prosecuted for DPA breaches may create an opportunity

Last week an estate agent pleaded guilty to the offence of failing to notify the Information Commissioner’s Office (ICO) that his business processes personal data.
The Data Protection Act 1998 requires every organisation or person who is processing personal information in an automated form to notify, unless they are exempt. Failure to notify is a criminal offence and could lead to a fine of up to £5,000 in a Magistrates Court, or unlimited fines in a Crown Court.
John Merfyn Pugh of Merfyn Pugh Estate Agents was prosecuted for an offence under section 17 of the Data Protection Act. The hearing took place at Caernarfon Magistrates Court.
Nigel Wright of Converge IT a business that supplies customer relationship managment software to solicitors said "A number of conveyancers that we have spoken to are presently using the case in their marketing material to remind their introducers of their obligations in a positive way.  With modern CRM this type of regular marketing newsletters are easy to set up and manage."
Mr Pugh was given a conditional discharge of six months and was ordered to pay £614 towards prosecution costs. The Chair of the bench told Mr Pugh on administering the sentence that they were sorry to see him in court and that had he dealt with it earlier it would have only cost him £35. The court took into account the fact that Mr Pugh had complied with the law by the time the court heard his case.
Assistant Commissioner for Wales, Anne Jones, said:
“Registering as a data controller is a basic legal requirement of the Data Protection Act. The fee for most businesses is £35 a year. Merfyn Pugh Estate Agents’ failure to register — even after being prompted to do so by the ICO — has cost them much more today. The message behind today’s prosecution is clear — ignore warnings and you too could end up in court.”
If one of your local agents isn’t registered as a data controller they should proactively contact the ICO to ensure they are complying with the law. 
Today's Conveyancer