Email marketing and why it’s a no brainer

Paul Hajek at Solicitors Marketing System says that email marketing for small law firms is a no brainer.  Paul lists the 5 reasons why email marketing is a no brainer and if you think about it logically he is right.
Most of you, even if you don’t agree with the other 4 points, would have to concede that number 2 is tempting.  Increasing website traffic is a must these days.  Gone are the days where word of mouth kept you busy enough that you could afford to turn work away and the new generation of clients are web savvy — you should be too.
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