The Law Society’s publicity campaign for the Conveyancing Quality Scheme (CQS) appears to be going strong, outstripping all other Law Society news during April and May. The campaign, which has been running since Easter, has already seen 2,262 click throughs to ‘Find a CQS member’ on pay per click (PPC).
With the advert appearing over 6 million times, 102,000 times in response to a google search with 1,907 people clicking on the advert. 1,224 of those people then searched for a Solicitor. Due to the ongoing nature of the publicity campaign those firms that are yet to be accredited will still reap the benefits of the campaign as it is set to continue throughout 2011.
The adverts have also appeared in key property consumer print magazines.
Since the campaign began consumer facing media coverage has been high, particularly in regional press and property portals.
Social media has also played a big part in the campaign with CQS news being re-tweeted on Twitter, with accredited firms also tweeting and blogging about the benefits of the CQS to their clients or potential clients.
The Law Society have also advised that they do have some anecdotal evidence that firms have secured new business since the campaign began — are you one of those firms — do you have an early success story?
Of course the figures quoted could include a proportion of the accredited Solicitors checking that their name appears in the search results, which will skew the results somewhat. Of course the general public may be genuinely concerned that their Solicitor must have CQS accreditation. What do you think – is the publicity for CQS working?
Today’s Conveyancer, bringing you the latest conveyancing news and updates.
