Conveyancers: Your 2015 Digital Footprint

Conveyancers: Your 2015 Digital Footprint

In the second of our series of marketing and business development blogs, David Kempster of Legal Eye discusses the importance of your law firm’s digital footprint.

The New Year is up and running and so should be your firm’s marketing plan. If it doesn’t have the word “digital” in it, you need to have a serious word with yourselves.

A big headline from 2014 came from Google, who said at a conference I attended, that 35% of all legal services searches are now done from mobile devices – with conveyancing at the forefront of search terms. It’s probably heading for half now. With buoyant transactions, law firms late to the game must start investing in their digital footprint to capture conveyancing enquiries from a market that increasingly knows of little other ways to search for services than online.

While a regular article and ad in the local newspaper is laudable, your first time buyer, second mover and downsizer are all sourcing and comparing services online. Friendship recommendation remains strong, but this is increasingly being influenced by social media and opinions ratings for firms.

Law firms need to adapt their marketing in much the same way that hotels and restaurants have done. They should harness hard won reputations by translating client testimonials, imaginative digital marketing campaigns and offers online through a comprehensive content programme.

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David Kempster is a consultant with Legal Eye. He is a seasoned legal services marketing professional and works with law firms to devise and implement strategies and communications for market growth.

Legal Eye offers a comprehensive range of services including strategy development, content and social media outsourcing. For more information visit www.legal-eye.co.uk/services/marketing/ or call 023 051 2049

ETSOS provide a FREE business development tool to help firms collaborate more closely with referrers (estate agents, IFA’s), capture more new business opportunities, and convert more opportunities into new instructions. CLICK HERE TO FIND OUT MORE

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David Kempster, Legal Eye

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