Having a Twitter account is becoming more and more commonplace but if you have a look at the Intendance report based on the top 50 UK law firms 19 out of 48 firms have an account with zero tweets. Twitter can be a useful tool to develop your network and it can also help you develop close client relationships which are crucial to economic growth, whatever your business.
How can you use Twitter effectively?
Don’t only self-promote – Twitter is most definitely a good channel for promoting legal blogs, podcasts, press releases, newsletters etc but no one wants to read a constant stream of it. If we are following you it’s because we are interested in what is happening in your world, please don’t be self-obsessed and remember that your followers are real people looking for real conversations.
Don’t get too personal – If you are tweeting on behalf of a law firm your tweets should be based on professional opinion and not about the divorce you might have to get next week. Your tweets should be friendly but professional and your company page should represent the firm as a whole, not the person who is tweeting on behalf of the brand. It may be beneficial to set up personal accounts to run alongside your firm’s account in order to show the human side of your firm.
Interact — You should create conversation where possible and not just post links to existing content. Ask for opinions on things and when you get responses you know you are doing something right.
Do not automatically direct message new followers — This is the biggest pet hate on Twitter, there is no need for an auto DM and besides it makes the account look like a robot. We want to see a human side to the firm and it also stinks a little of spam. Why not take the time to issue a public response as it will give a better impression of your firm.
There will be times that someone, or lots of people, will disagree with something you have said or your views, or maybe they have something bad to say about your firm. Don’t take it personally, remain polite and try to help them by discussing it rationally. It could well be that a direct message can resolve any disputes before they escalate into more than they need to be.
Twitter is a fantastic tool for any conveyancing firm and if you’re not on it yet why not?
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